During my time with RENAC as a working student I developed a profound understanding of working in the communications. Directly supervised by a Head of PR and Marketing I had a chance to get into one of the most promising industries that works towards sustainable development such as renewable energy.
I was with the company during its biggest communications-related projects – relaunch of a company’s website – that involved number of complex tasks for my boss and interesting assignments for me.
On a technical side, the old website was completely re-designed and hence migrated from TYPO3 4.7.20 to TYPO3 7.6. It meant constantly finding the way out due to the immense upgrade. Besides, I had a chance to contribute to discussions on how new pages should look like – from positioning to structuring whitespace – as senior colleagues were always very responsive and open for fresh suggestions. You can check a new company’s website here.
Besides working extensively with the website I dealt with social media and its statistics. Access to LinkedIn Analytics and PIWIK tool enabled me to see a real effect social media has on a company’s growth such as affecting visitor’s flow from month to month, manipulating particular products’ popularity, etc.
Through collecting press clippings – online and offline brand’s mentions – and testimonials I learnt how a brand’s reputation is significantly dependent on media and clients.
Additionally, I provided a market research, kept an eye on competitors’ services, updated various websites and platforms on RENAC’s upcoming seminars and trainings.
My responsibilities also included working with internal documentation on Intranet – a private network only accessible to the organization’s staff – and RENAC’s Press Office, drafting and updating contractual agreements and proposals, creating bulk letters.