Hi again,

It’s me Elena.

I see you’re still around reading my site?

What keeps you on?

Most probably, a word.

It’s as simple as that.


I often see a word as the most powerful force available to a human being.


A word brought me so far away from home. 

A word made me want to explore more. 

Eventually it’s also a word that set me up with right people but also walked some of them away from me.

True power.

Already back in school I could spend hours fancying literature and languages. This ultimately led to a major in English and Cultural Studies, that granted me a possibility to speak clearly, interact with internationals and understand their messages.

Though I had a strong ardor for painting, too. If I wouldn’t realize the world has already seen one Michelangelo before, my keen sense of aesthetics most probably would develop into a full-time designer career.




Meanwhile, affinity for foreign cultures led to a Master’s programme in Germany. I later earned a degree in World Heritage Studies, concentrating on cultural tourism and marketing. Not only this programme developed my holistic way of thinking but also introduced to different working cultures from the US to Croatia, Tunisia to Japan.

At the moment I primarily work with:

  • content marketing
  • digital storytelling
  • writing 
  • translation & localization 

Besides, being a member of the environmental NGO Great Baikal Trail and a keen eco-traveler – check my blog – I also try to make more people aware of ecological and volunteer tourism. In my spare time I enjoy biking around the city, taking photographs of nature, and reading.